The competition will appear in a film magazine or the film section of a newspaper such as "The Sun", where readers will collect tokens released each week to win two free tickets to see "Dead Air" in a "Cineworld" cinema.
From 10/08/11, there will be a token each week until the release of the film and once a reader collects five and sends them off to the head offices of the newspaper, they will be sent tickets to see the film for their local Cineworld.
Although this promotion will be used in the marketing campaign, I won't be producing it for this unit.
Promotion Draft 2: Merchandise
I will however, be producing merchandise for this unit. I have chosen to make a "Dead Air" branded USB pen which contains pictures and behind the scenes information exclusive to customers which will hopefully generate a healthy profit.
The USB pen will be black and the only branding will be the film in it's trademark white text, "Dead Air". It can also double up as a bracelet. I produced a hand drawn draft and it can be seen below...
The USB pen will be black and the only branding will be the film in it's trademark white text, "Dead Air". It can also double up as a bracelet. I produced a hand drawn draft and it can be seen below...
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