AO3 - Produce a Marketing Campaign: Direct Advertising

I will be creating a teaser poster for, "Dead Air" for my direct advertisement.

Initial Ideas
Below are the initial ideas for my teaser poster.

Risk Assessment

Below is the risk assessment for the production of my direct advertisement.

I will also ensure that precautionary breaks are taken every twenty minutes.

First Digital Draft

Below is my first digital draft of my film poster.

Focus group feedback from first digital draft

• Remove the harsh glow from the title, "Dead Air".
• Make the spot light in black and white to add to the eery and spacey feel, doesn't look as good with the colour.
• Add a stroke to the outer line of the image of Sophie to define where the image ends.
• Add a copyright logo to the title of the movie to ensure that the logo isn't stolen and produced elsewhere.
• They want the additional information faded.

Final Digital Draft