Wednesday, 7 September 2011
AO4 - Present & record feedback
Below is a simple powerpoint presentation containing the products I have created as part of my marketing campaign. At the end of the powerpoint, I have asked the spectators of the powerpoint to comment their ideas and opinions on the campaign to create a focus group.
The questions on the last slide have been completed by all that attended the focus group, and I have collected the data and put it into one document about possible improvements to the products and marketing plan.
Witness Statement from an attendee of the focus group Brett's presentation of the marketing plan and products was clear, focused and precise. Every aspect of the marketing plan was researched and he was able to make references to other marketing campaigns to which he has taken influence from.
With regards to questions from the other participants of the focus group, he was able to reply to any queries or questions sharply with detailed and thorough answers. At no point did Brett's presentational skills feel amateur because of his confidence and his excellent speech skills.
Whilst the Powerpoint was simple, the whole audience was able to grasp everything Brett meant and I think that the pitch of the marketing campaign was hugely successful.
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